Project Overview

The goal of the project was to upgrade Hotel Fauna’s website booking system to create a seamless and elevated booking experience.

RESEARCH & ANALYSIS

Researched top-rated mobile hotel booking apps to identify best practices for quick and efficient booking. Analysed the research data to assess user experiences identifying the users’ goals, behaviors and pain points.

TECHNIQUES USED

• Competitive Benchmarking

• Usability Testing

• Affinity Diagram

Defining the flow

Structure & Navigation

Created a Customer Journey Map outlining the steps and mapping the User’s experience when booking a hotel room.

Created a User Flow Diagram to show how the User will flow through the hotel booking website, making sure all steps are smooth and fiction free.

techniqueS USED

• Customer Journey Map

• User Flow Diagram

• Affinity Diagram

Wireframes & Protoypes

Created a high-fidelity prototype to test the hotel booking flow and navigation with user’s Allowed us to test screen layout, visual hierarchy and basic interactions. Created annotated notes alongside the prototype and handed over to developers to build.

techniqueS USED

• High-Fidelity Prototype